The real estate industry is notorious for being slow to embrace change and new technology. In the midst of a digital revolution, are real estate agents keeping up with the times?
Nine-five percent of home buyers will search for their next home using the internet, according to NAR 2017 report, Profile of Home Buyers and Sellers, and that number is only expected to go up over time. A top-notch internet marketing plan is the most important factor in getting your home sold for the best possible price. Here are some of the marketing trends that changed real estate for the better in 2017, and what we can expect in the new year.
There’s no doubt about it: Real estate Marketing is a dynamic and constantly changing industry. To keep pace with those changes and remain competitive in the marketplace, brokers and real estate agents are combining digital marketing and technology to connect with clients and new leads.
If you’re looking to “crush it” this coming year, you’ll need to focus on these four areas:
If a picture is worth a thousand words, then a one minute video is worth 1.8 million words, according to Forrester Research. With such fierce competition in the real estate business, that’s too big a number to ignore. Videos show off your business, listings and make you stand out from the competition while attracting new leads at the same time.
Realty DS Media Group’s Properties in Motion® real estate listing videos is a hands-off listing videos solution that delivers hours of property search traffic to your site while enhancing your brand marketing. Your listing data is fed into a template that features your company logo, key features about the property such as price, location, or number of bedrooms. Then those videos are pushed to your website, Facebook and YouTube™.
Incorporating social media into your real estate marketing plans isn’t really a new trend; however, not all agents have the “know-how” to accomplish the results they want. Brokers and agents use social media outlets to attract new visitors and make connections with leads and clients. For more information on Real Estate Online Marketing Agency visit Inlnk
Show your Friends and Followers your real personality using social media. Posting your listings is great; however, they should only comprise about 10 percent of your posts. Share neighborhood and community information, link to your online blogs, post videos and pictures. Spend time on other profiles, liking content, commenting and sharing.
Google made it official when they announced overall more people use mobile devices than desktop computers. The real estate industry is no different.
Brokers and agents know their clients are uber-connected. Buyers start their home searches online with 89 percent of house hunters using mobile searches throughout the process.
With over half (and that number only continues to grow) of home buyers using mobile devices to search for homes, converting to a responsive website design just makes sense. Responsive design allows your site to scale to fit any screen, while mobile-first design prioritizes mobile browsing, while still providing options for desktop browsing.
Email marketing is a great way for brokers and agents to stay top-of-mind with clients. It’s important for real estate agents to stay in contact with their clients on a regular basis so when the time comes they need your real estate expertise, they’ll contact you over the competition. Email marketing is convenient, keeps lines of communication open and allows you to pass along valuable information that benefits the client.
While no one has a crystal ball when it comes to predicting the future, these four real estate marketing tactics are a great start to a better ROI for your business in 2017. Realty DS Media Group would love to help you with your real estate technology and digital marketing needs, contact us.