If you got a bit excited about the possibilities and benefits of chatbots for business above then let’s get started!
Once you get over your initial fears of chatbots and understand the true benefit they can bring to your business, the efforts will be well worth it! The great news is, we can make it even easier to set up using the steps below!
Let’s walk through the most important things to consider and the steps you need to take to get started setting up a Chatbot system.
Define Your Goals and Purpose
Before you get into any of the technology you need to map out an interactive and useful plan on how you will want to use chatbots. Be sure to also think about all of the “must have” features it needs to contain. For more info Visit SEO Company London
Spend time defining your goal and consider some of the following uses:
A. Do you want to resolve customer service issues?
B. Do you want to promote new products?
C. Do you want to generate better leads?
D. Do you want to share out a poll to collect audience information?
E. Do you want to share content?
F. Do you want to have interactive ways people can preview your products and services?
Whatever you decide, be sure to include your sales, social media and content marketing teams to ensure you are choosing the mosdit effective use for chatbots. A holistic marketing strategy around chatbots typically work best!
Build Out Your Content Strategy
Once you have a business goal for your chatbots, you will need to write out content you would like your potential chatbot users to engage with throughout their experience.
To start, look at answering or addressing:
A. Frequently asked questions
B. General information
C. Purchase information
D. Contact information
E. Learning and content opportunities
To be effective with content, think about the user experience and journey your potential customers might go on. Think about what questions customers are likely to ask your chatbot. That way, you build out the proper flows to guide users to the best possible answer. For SEO Services check icadl2013.org
In Messenger marketing, you want to ask open-ended questions that get people interacting and engaging. Ask questions that inspire long-form answers that give you (in their own language) the hopes, fears, and desires of your best customers.
If you are stumped on things to address, involve some of the teams like sales, marketing, customer service and social media to give some insights as to things they feel are pain points, problems or frequent concerns people have. Outside of your internal resources, look to the internet for answers! Platforms like Quora and looking to your social media page comments are great resources as well! Look to what existing content you have that best supports your goal before creating new content as well!
Craft Your Bot’s Voice
Once you have the general gist of what you want to say and what you want customers to do during their chatbot experience, you need to draft content further with branded voice and personality!
There is nothing worse than a generic, ineffective chatbot where you know it’s not a person…it’s a robot!
Giving your bot a personality humanizes the experience and allows people to better align your brand with the experience. For Web designing Services in New York visit RavisNY.
To let customers know they are talking to a bot, many brands also choose to give their bot a name. This gives them the opportunity to be transparent with customers while creating a fun tone to interact with. Be sure your voice is consistent and clear throughout the experience you mapped out above.
However, don’t draw so much attention to the character that it overshadows the service—always put functionality first.
Write a Well-Crafted Welcome Message
Once you determine function, purpose and voice, it will be important to craft a “welcome” message to introduce people into the chat experience. This step is incredibly important for engaging users and getting them to respond to your bot (I mean, who also hates terrible open liners or pickup lines?).
The best opening messages are compelling, set expectations, personable and ask questions!
Create Your Chatbot Decision Tree
With your general voice and messaging in place, it will be time to start mapping out what the conversation journey may look like. You can do this with building paths using shapes and arrows in Google Drawings.
Sprout social shares an awesome example that looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs.
For each of the questions that they asked, they needed to figure out the best responses users can choose. By creating multiple responses, like they did, for every question asked you’re more likely to satisfy the user’s needs.
Expect questions and conversations to build from each other, so think about possible directions and responses users might have! Spend time making sure that all conversations fully satisfy customer needs. When the conversation gets several layers deep, it may be time to push that user to a live representative.
Once you do these things, you are ready to get started!